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The players who were able to purchase the pack could be in some luck FIFA 23 coins, as the pack was advertised as not tradeable (meaning the item couldn't be sold via the exchange market) In the past, when EA has sold packs with an incorrect description it is typical for them to compensate those who purchased the pack, meaning some players could receive up to two FUT Hero cards with as little as 25,000 coins.

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EA Scores Own Goal in FIFA 23 Hero Pack Snafu Wipes Millions of Coins Off Virtual Market

A problem with one FIFA 23's"Hero" packs has become quite costly after the tradeable FIFA Ultimate Team Hero item was added to the market for virtual transfers in the game at a hefty discount. Chaos ensued as players attempted to sell their items when their value dropped, seeking to make up for losses as the market was flooded.

FUT Hero Items are very rare and therefore valuable. They are each associated with players who have made significant contributions to their club or is a favorite of fans for a reason or other. Hero items are available for purchase. Hero product can fetch thousands of FUT coins each on the virtual transfer market or be obtained by buying packs, but there is a small chance of obtaining one.

When EA misjudgedly released a bundle which included a tradeable Hero item at the low price of 250,000 FUT coins, the market was hit with an influx of cheap Heroes leading to it to fall, and erase the supposed value of the rarer items buy FUT 23 coins. Collectors of rare Heroes began to sell them in the wake of prices plummeting and putting more fuel into the fire. This isn't surprising due to the fact that rare Hero items are worth hundreds of real-world dollars when sold through third-party platforms.